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Frequently Asked Questions

It gets complicated.
We got you.

The world of digital media is big, confusing and constantly moving. We understand that this can result in a lot of questions. Here are some of our most frequent questions from clients across multiple industries. Be sure to reach out to your dedicated point of contact for any further assistance. 

Budgeting

All of our management and platform fees are included in our CPMs.

While we don’t have hard minimums, we will recommend a spend depending on targeting and tactics to ensure you or your client’s budget is being spent in the most effective way possible.

We can be as involved or not as involved as you’d like us to be! We can join pitches, have an agency email, and be a true teammate OR we can be the programmatic expert behind the scenes. Whatever your team is comfortable with.

Programmatic

We have relationships with multiple DSPs and decide which to use based on the targeting and KPIs for each individual campaign.

It’s important to know how much search volume is actually available, and your adjusted search share is the percentage of search volume that you are currently capturing with your campaign. Optimally, we would like to see that # around 15-20%, with 100% meaning you are consuming 100% of all search volume relating to the keywords included within your campaign(s).

“KPI” is an industry abbreviation for “Key Performance Indicator.” KPI’s are used to determine quantifiable measures of performance over a specific period of time. Some examples include: a number of clicks on an ad per quarter or a campaign’s total conversion rate. 

Reporting

Some important elements we want to emphasize in reports are: Optimization Recommendations, Budget Adjustments, A/B Testing Results & Insights for adjustments, re-sets, and future campaign planning. Sometimes, this leads to adjustments. Analysis of your creative performance and any needs for creative re-fresh or campaign shifts to further optimization will be made. We aim to ensure that your budget is working as hard as it possibly can to attract new clients/customers.

At Exact, we believe in being hyper-targeted in our audience-building strategies so we use your ad budgets in the most effective manner possible. 

Because your campaign has different target markets, we have built out different lines into your campaign so that we use your ad budget with great specificity to target your desired customer. That data is then collected from your particular audience’s engagement to inform optimizations and future campaign planning.

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