Our client was a large credit union located in Texas.
This client’s goal was to increase their visibility, competition within the market, and ultimately boost new member accounts to their three branches across southeastern Texas. They aimed to open 55 new deposit accounts per month.
Programmatic Behavioral Display and Search Engine Marketing
90 days
Our client experienced a 53% increase in deposit
accounts opened in the month of August 2024,
after launching their campaign in mid-June 2024.
Programmatic Behavioral Display generated a CTR
of .26% and 47 conversions.
(Note: Conversions
consist of Apply Now, Open an Acount, Get
Directions, Call Now.)
The Programmatic Behavioral Display portion delivered:
286,9500 impressions, 744 clicks
A 0.26% click-through rate (CTR)
Generated 47 conversions
The Search Engine Marketing portion delivered 38,870
impressions, 3,610 clicks, a 9.28% CTR, and produced
503 conversions.
“Our Credit Union’s goal is to open 55 new deposit accounts per month. With the help of Exact’s digital marketing
efforts, we were able to completely surpass this goal after launching our deposit services campaigns in mid-June.
In August 2024, we opened 84 new checking & savings accounts. Our board of directors are thrilled with our
results and have given approval to increase our digital advertising budgets for 2025.”
- Credit Union Marketing Director