Purchase Data Attribution

Discover what tactics turn into conversions.

Attribution is the practice of evaluating the influence of touch points on a customer’s decision that convert into a desired action. This involves different channels, messages and moments in the customer journey. 

Why purchase data attribution?


Optimize your strategy by allocating resources effectively and improve your ROI.



By understanding purchase data attribution, you discover insights into your customer's behavior, as well as improve performance across all channels.