OTT (Over-The-Top) is a term for media services that stream content over the internet, bypassing traditional cable or satellite TV.
CTV (Connected TV) involves televisions that connect to the internet to stream content, either through built-in apps or external streaming devices.
Deliver your message to your target audience across the open internet and different apps. Programmatic allows for efficient, scalable campaigns across multiple channels and devices.
Cord-cutting audience through premium, TV-like ad experiences in a streaming environment. Roku’s first-party data and targeting capabilities allow for precise audience segmentation based on viewing behavior, demographics, and interests.
Reach a high-income, tech-savvy audience. While direct ad inventory is limited, opportunities exist through apps and streaming partners on the platform. Leveraging Apple’s privacy-focused data can support contextual and high-quality brand placements in a controlled, trusted setting.
Gain access to a large, engaged audience streaming premium TV and original content across devices. Its advanced targeting options—based on demographics, interests, and viewing behavior—enable personalized, data-driven campaigns.
Serve ads to a cost-conscious audience through free, ad-supported streaming of movies and TV shows. Its data-driven targeting and diverse content library provide opportunities for precise, scalable campaigns across various demographics.
By the end of 2023, the number of households who only watched tv via streaming was estimated to be 60%. That number is only projected to go up with this movement dubbed “cord-cutting”.
With programmatic, you can extend your reach to the large screens with :15, :30 or :60 second non-skippable ads. CTV can be a fantastic channel for clients who are looking for a more affordable alternative to linear tv. Unlike linear, CTV has many targeting solutions; so you can reach the right audience at the right moment.
As viewers consume content on OTT platforms, they encounter ads that are relevant to their interests, which significantly enhances recall and recognition; boosting overall brand awareness.
OTT/CTV enables ads to be specifically tailored to the viewers’ interests, behaviors, and demographics, making the content more relevant and engaging.
Advertising with CTV and OTT allow for highly targeted and personalized ad campaigns, reaching specific audiences based on their viewing habits and preferences. You gain detailed analytics to measure campaign effectiveness and ROI, enabling optimization in real-time.