What Is Foot Traffic Attribution?

Foot traffic attribution connects the dots between online ads and offline actions. After a customer is exposed to an ad online, their device ID is recorded and can be, later on, detected at a physical location. This provides significant insight into how campaigns drive foot traffic into your real-world business.

Why Use It?

Foot traffic attribution is ideal for measuring your campaign’s ROI by matching an ad impression to a customers in-store visit.