As of 2025, YouTube has around 2.7 billion users around the world. Visitors of the platform engage with a wide range of content, from entertainment to education, with the average mobile viewing time to 40 minutes or more. This means YouTube is the ideal platform for reaching large, engaged audiences.
YouTube also offers several dynamic ad formats in addition to a large audience pool. You can create exciting video ads that can be as short as 6 seconds or as long as 3 minutes. With YouTube ads, you can choose for your ad to be skippable, non-skippable, in-feed, bumper, or a YouTube short.
Skippable in-stream ads play before, during, or after other videos or as a full screen interstitial ad that plays before a viewer can proceed within a mobile app. After 5 seconds, the viewer has an option to skip the ad.
Non-skippable in-stream ads are 30 seconds or shorter, and play before, during, or after other videos. Viewers don’t have the option to skip the ad.
In-feed video ads consist of a thumbnail image from your video with some text. In-feed video ads always invite people to click to watch the video.
Bumper ads are 6 seconds or shorter, and play before, during, or after another video. Viewers don’t have the option to skip the ad. They appear on YouTube videos and across websites and apps running on Google video partners.
A featured video in a Masthead ad autoplays without the sound for up to 30 seconds at the top of the YouTube Home feed. The Masthead ad can appear in a widescreen or 16:9 aspect ratio format. Format is adaptable for mobile and TV sizes as well.
Short-form video content promoted between Shorts in the Shorts feed on YouTube. Ads are rendered and show up randomly between organic videos. Shorts ads serve on tablets, mobile apps, and connected devices.
YouTube sees over 2 billion active monthly users, widening your audience.
Compared to traditional TV advertising, YouTube ads can be more cost-effective and offer better ROI.
According to a survey conducted by Ipsos, among US surveyed online users who discover new products/brands on YouTube or Google feeds, 87% say they took action after using YouTube or Google.
