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Our objective was to increase the number of lasik eye surgeries.
Lasik surgery center
CTV/ OTT and Display
We reached potential surgery recipients during the exact moment they become serious about getting the surgery and before they select a provider. Using the behavioral and deterministic data we target them with a combination of CTV/ OTT and display advertising.
12 months
A 30% increase in surgeries in 2020, a 100% increase in 2021, and on pace to double numbers again in 2022.
“Our results are amazing. The number “eyes” that we’ve done Lasik surgery on has increase 30 percent in 2020.”