Retargeting is a powerful tool to bring back potential customers who have shown interest in your brand. By showing targeted ads to users who have previously visited your site, you encourage them to return and make a purchase. Retargeting can improve conversion rates and increase ROI, making it a valuable strategy for any advertising campaign.
Reach out to website visitors who did not convert a sale the first time around.
By reminding customers of their initial interest, re-targeting helps reduce the number of abandoned carts.