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OTT (Over-The-Top) is a term for media services that stream content over the internet, bypassing traditional cable or satellite TV.
CTV (Connected TV) involves televisions that connect to the internet to stream content, either through built-in apps or external streaming devices.
Deliver your message to your target audience when they are viewing their favorite content.
Reach your custom audience with the fastest growing streaming technology on the market.
Discover the dynamic power of Apple TV and what it could do for your business.
Stay in touch with the entertainment that is captivating your customers.
Streaming is constantly changing and new avenues appear with them.
As viewers consume content on OTT platforms, they encounter ads that are relevant to their interests, which significantly enhances recall and recognition; boosting overall brand awareness.
OTT/CTV enables ads to be specifically tailored to the viewers' interests, behaviors, and demographics, making the content more relevant and engaging.
Advertising with CTV and OTT allow for highly targeted and personalized ad campaigns, reaching specific audiences based on their viewing habits and preferences. You gain detailed analytics to measure campaign effectiveness and ROI, enabling optimization in real-time.