Manufacturers

USA Panel Manufacture Drives Website Traffic and Brand Awareness

Summary

Our Client

USA-based insulated panel manufacture who have worked with builders of all sizes for over 35 years.

Objectives

Our client’s goal was to boost brand awareness, drive more website traffic and generate more sales leads.

Tactics

Behavioral Display, Retargeting, and Meta

Duration

6 months

Strategy

Our Approach

We strategised that the best way to reach these companies was through employees with purchasing power. This included CEO's, CFO's, site managers and similar project managers. Targeting users with these job titles, we focused on serving ads in the following states: KY, OH, IN, IL, GA, FL, TN, TX, NC, WV, VA, SC, and AL.

Results

What Were Our Results?

Impressions

Display and Retargeting – 502,480 impressions

Meta – 671,334 impressions

 

Clicks

Display and Retargeting – 1,8400 with a .37% CTR

Meta – 8,219 clicks with a 1.22% CTR

 

Conversions

We generated 475 call confirmation clicks!