We partnered with the creative agency, Need SEO, to fulfill the programmatic needs of LaShawnda Jackson’s campaign.
Jackson’s team aimed to reach all possible voters in the Greater Orlando and Osceola County area. Their goal, of course, was for Jackson to be elected.
Meta and programmatic display.
30 days
Using both Meta and Programmatic display, we created a plan to target all eligible voters in Osceola County, Florida. Jackson's creative centered around her background as a lawyer, her mission as judge and her policies.
This campaign was set to run one month before voting day. In order to get the most out of Jackson's budget, we opted to push the hardest in the final week before polling.
With Exact, LaShawnda Jackson ran a successful Meta and Programmatic Display campaign that promoted. Jackson’s background, message and policies.
As of August 20, 2024, LaShawnda Jackson is now the official Circuit Court Judge – Elect!
This campaign was a success and saw:
An average programmatic display CTR of .30%
A Facebook ad performance with a 4.02% CTR.
