Our client was a lasik surgery center.
Our client's goal was to increase the number of surgeries.
CTV, OTT and Programmatic Display
12 months
We reached potential surgery recipients during the exact moment they become serious about getting the surgery and before they select a provider. Using the behavioral and deterministic data we target them with a combination of CTV/ OTT and display advertising.
A 30% increase in surgeries in 2020, a 100% increase in 2021, and on pace to double numbers again in 2022.
“Our results are amazing. The number “eyes” that we’ve done Lasik surgery on has increase 30 percent in 2020.”