Case Study

Kentucky tourist village achieves over 1,000 visits

Summary

Our Client

Berea Tourism is an Artisan Village located in the beautiful hills of Berea, Kentucky.

Objectives

This client’s goal was to attract more in-person visitors to their events where handmade art, jewelry, fabric and glass would be displayed and sold.

Tactics

Programmatic display.

Duration

30 days

Strategy

Our Approach

With the dedicated efforts of the Exact team, Berea Tourism’s campaign demonstrated success through consistent engagement and strategic optimizations, positioning it as a solid foundation for future efforts.

Results

What Was the impact?

Arts Display Campaign

  • Delivered 131,273 impressions
  • 176 clicks
  • 0.13% CTR
  • Produced 795 visits

 

Dining Display Campaign

  • Delivered 145,417 impressions
  • 228 clicks
  • 0.16% CTR
  • Produced 127 visits

 

Outdoor Display Campaign

  • Delivered 131,648 impressions
  • 238 clicks
  • 0.18% CTR
  • Produced 100 visits

Optimizations

  • Domain optimizations were implemented to block underperforming domains. 
  • Dayparting was added from 4 PM to 11 AM to further improve engagement during high-performing hours.