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Email marketing is a highly effective tool to reach new customers.
Don’t just blast your current mailing list. Curate a new audience of potential customers with the power of email marketing.
With email, you can educate your audience on the value of your brand or promote an upcoming event or promotion.
Promotional emails include coupons, special codes, donation requests, or alerts about sales. This is a great way to stay top of mind for current and prospective customers.
Educational emails can be a useful method for educating your customers on the benefits of your products. Your content is highly customizable and allows room for creativity.
Educational emails can also offset the less-personal promotional pushes by fostering a more personal connection to your customer.
If you are looking to maintain a steady connection to your audience and boost brand loyalty, newsletters are a fantastic option. A blend between promotion and education, newsletters help you give your customers an inside-look at your industry, upcoming events, latest news and more.
Drip campaigns are used to push out pre-scheduled emails to customers after they have completed an action. This can look like signing up, subscribing, adding an item to their cart or making a purchase.
Drip campaigns are perfect for reminding customer’s about required actions or welcoming new subscribers.
Email is still a relevant, reliable method of reaching your audience. In fact, the amount of global email users was estimated to be 4.37 billion and is projected to grow.
Not only is email a popular channel, it’s an effective channel. In 2023, 52% of marketing professionals reported a 2x improvement rate in their email campaign’s ROI.
Email marketing allows for direct messaging to your ideal audience.
Optimize your time and budget by targeting your most promising customers.
Email marketing allows for direct and personalized communication with customers, enabling you to tailor messages based on individual preferences and behaviors. It also provides measurable metrics such as open rates and click-through rates, allowing for the efficient tracking of ROI.