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Case Study

Kentucky tourist village achieves over 1,000 visits

Objective

Berea Tourism is an Artisan Village located in the beautiful hills of Berea, Kentucky.

They wanted to attract more in-person visitors for their events where handmade art, jewelry, fabric, pottery, glass and more would be displayed and sold.

Industry

Tourism

Solutions

Device ID Display

Strategy

Over the course of this campaign, the Device ID Display initiative was effectively split into three important categories: Arts, Dining and Outdoor. Our aim was to appeal to a wide variety of audiences to show off what Berea had to offer.

Duration

1 month

Results

What was the impact?

This campaign demonstrated success through consistent engagement and strategic optimizations, positioning as a solid foundation for future efforts. 

Results

Let's take a closer look

Arts Display Campaign

  • Delivered 131,273 impressions
  • 176 clicks
  • 0.13% CTR
  • Produced 795 visits

 

Dining Display Campaign

  • Delivered 145,417 impressions
  • 228 clicks
  • 0.16% CTR
  • Produced 127 visits

 

Outdoor Display Campaign

  • Delivered 131,648 impressions
  • 238 clicks
  • 0.18% CTR
  • Produced 100 visits

Optimizations

  • Domain optimizations were implemented to block underperforming domains. 
  • Dayparting was added from 4 PM to 11 AM to further improve engagement during high-performing hours.