Our client, LaShawnda Jackson, aimed to reach all possible voters in the Greater Orlando and Osceola County, Florida areas. Their goal, of course, was to get Jackson elected as the 9th Circuit Judge.
Law
Meta and Programmatic Display
Using both Meta and Programmatic display, we created a plan to target all eligible voters in Osceola County, Florida. Jackson's creative centered around her background as a lawyer, her mission as judge and her policies.
This campaign was set to run one month before voting day. In order to get the most out of Jackson's budget, we opted to push the hardest in the final week before polling.
1 month
As of August 20, 2024, LaShawnda Jackson is now the official Circuit Court Judge – Elect!
This campaign was a success and saw:
An average programmatic display CTR of .30%
A Facebook ad performance with a 4.02% CTR.
