Digital out of home (DOOH) is a powerful channel that serves ads via large screens in public and high-traffic areas. Inventory includes traditional-styled digital billboards adjacent to roads, bus shelters, kiosks, signs and more.
DOOH offers flexible targeting by time, location, weather, and audience behavior, making campaigns more relevant and efficient. With programmatic buying capabilities and measurable impressions, DOOH blends the impact of traditional outdoor with the precision of digital advertising.
Digital billboards offer high visibility in prime locations with the added benefit of dynamic, real-time content updates. Unlike static billboards, digital allows for flexible scheduling, targeted messaging by time of day or weather, and creative animations that capture attention.
Kiosks allow brands to engage consumers at eye level in high-foot-traffic areas like malls, transit stations, airports, and city centers. These digital screens offer targeted, location-specific messaging with the flexibility to update content in real time.
Advertising on bus shelters provides consistent, high-impact visibility to pedestrians, drivers, and transit riders in densely populated urban and suburban areas. These placements offer long dwell times, allowing for greater message retention and brand recall. Strategically located at street level, bus shelter ads effectively target commuters and local audiences with hyper-local relevance.
Reach a captive audience with quick 15 to 30 second ads at the pump, ensuring high ad visibility and attention. With millions of daily viewers across the U.S., GSTV delivers broad reach combined with location-based targeting.
The amount of digital billboards in the United States grew by 40% in 2023 and is projected to be a 30 billion dollar industry by 2029. This growing channel means more opportunities to get in front of your audience in the real world.
Digital Out of Home is not only limited to billboards. DOOH can be found on display screens in shopping malls, on the side of bus stations, check-out kiosks, waiting room screens and more.
DOOH is a great channel for increasing brand awareness and maintaining relevancy with your customer base.
DOOH allows advertisers to target audiences based on specific geography, time of day and even weather conditions. This ensures that the message reaches the right audience at the right time.
You aren’t locked into a single message for an extended period. Advertisers can quickly adjust their campaigns real-time, responding to current events and consumer feedback.
DOOH has the ability to work in tandem with mobile and digital advertising strategies. Through the use of QR codes, hashtags, or even augmented reality, DOOH can create an immersive cross-channel consumer experience.
