What Is Device ID?
Every smart phone and tablet carry a string of unique characters called the “device ID.” This ID is used to distinguish individual devices without the user’s personal information attached.
Device ID allows advertisers to know when that phone or tablet is taken into any designated geographic area, including your business, the competitor across the road, across town, or anywhere you want your customers to see your ad.
Why Use It?
Device ID is a powerful and accurate method to gauge how your digital advertising efforts translate to the real world. This is especially useful for physical businesses and events.
Device ID provides precision targeting for specific device types.
Deliver tailored content to multiple devices based on unique characteristics of your audience.
Data-driven insights provide a deeper understanding of device-level behavior. This enables more effective marketing strategies.
