Wireless Group Inc. was founded in 1978 as a radio broadcasting company. Later, the company added publishing, television and digital media to its portfolio of businesses.
Wireless has owned WNWS-WTBG, Brownsville, Tenn.; WTNE-WWEZ, Trenton, Tenn.; and WNWS-FM, Jackson, Tenn.
Its owned-and-operated publishing businesses have included newspapers such as Haywood County Advertiser, Haywood County Free Press, Brownsville-States-Graphic, and Brownsville Press.
Regional and national titles in its owned portfolio of magazines include Fishing Tackle Retailer, The Fishing Wire, Mid-South Hunting & Fishing News, Bass Club Digest and Hello Haywood! The company has served as the custom publisher for Boat US Foundation, American Agriculture Movement Reporter, Hunter’s Handbook, and the International Hunter’s Education Journal.
Carlton Veirs, president of Wireless Group, manages sponsor, personal endorsement and network television contracts for TV fisherman Bill Dance ([email protected]).
In 2016, Wireless Group launched Exact Marketing LLC. The company provides managed digital marketing/advertising services to brands and advertising agencies across the United States.
By September 2024, the company had divested itself of all legacy media positions to focus exclusively on its growing digital business. Carlton Veirs ([email protected]) is President and CEO of Wireless Group. Exact Marketing is wholly owned by Wireless with Matt Wade ([email protected]) as its president.
Exact Marketing meets our clients exactly where they need us. Our trained team of marketing experts combines media channel knowledge with ROI driven solutions to create media plans that hit the target every time. Our goal is to provide cutting edge capabilities with the pricing, performance, and turnaround time of self serve along with the ease and expertise of managed service to businesses of any scale – from local mom and pop shops to Fortune 500 companies.
Location: Remote, USA
Carlton Veirs leads Wireless Group Inc., the parent company of Exact Marketing LLC, with a commitment to delivering exceptional results for clients. Since its founding in 1978, The Wireless Group has established a strong presence in radio and TV broadcasting, magazine and newspaper publishing industries, as well as a wide range of digital media categories. Carlton’s passion lies in ensuring Exact’s customers are not only satisfied but delighted, fostering trust and long-term partnerships. To him, recurring business is the ultimate measure of success, demonstrating that Exact has truly earned its clients’ loyalty.
Out of the office, Carlton’s rescue dog is always by his side and his fishing rod is never far away. Whether at the office or on the water, Carlton’s dedication and focus remain unwavering.
Matthew Wade is a seasoned marketing professional and visionary business leader revolutionizing how digital advertising is bought and executed. With over 15 years of experience in the media industry, Matthew has cultivated a reputation for integrity, innovation, and exceptional leadership, which he brings to every Exact venture.
Drawing on his extensive experience collaborating with Fortune 500 companies including Ford, General Motors, AT&T, Pepsi, Nike, American Family Insurance Group, Keurig Dr. Pepper, and Monster Beverages, Matthew is dedicated to bringing Madison Avenue advertising capabilities and strategies to Main Street businesses and their agencies. Under his leadership, Exact has become a trusted partner to advertising agencies nationwide, offering cutting-edge strategies and services that deliver transformative results.
Outside the office, Matthew is a devoted husband and father to three sons and cherishes time spent with his family. He has a passion for discovering hidden gem restaurants, traveling, and exploring diverse cuisines. An avid reader of non-fiction, Matthew enjoys curating and sharing his recommendations for both thought-provoking books and unique dining experiences.
Larry encouraged Wireless Group Inc. to enter the digital space, launching the genesis of Exact Marketing. Even after 5 decades in media, he is still energized about change. Larry Wood’s career in the advertising business began at age 12 at a radio station owned by his dad in Dyersburg Tennessee. He has managed radio formats ranging from classic rock to news/talk. He was the general manager of one of the first FM news/talk start-ups in the United States, building its local programming into a ratings powerhouse in every day part.
Larry has a deep respect for the people he works with every day, especially the advertising clients he serves. Over his 50+ year career, he has built and managed sales teams that always exceed expectation. In his downtime, Larry loves learning and cheerfully strums the guitar (with a lot of room for improvement!).
Bringing over a decade of focused expertise in digital marketing, Jill spearheads our programmatic strategy team. Her professional journey includes media firms, marketing agencies and an SSP, enriching her skills.
Jill finds fulfillment in family moments, her yoga regimen, and active involvement in church volunteering. Notably, her favorite lunch is air-fried sardines, a testament to her unique taste preference.
Zoe Faught has been a dedicated employee for 15 years, and is renowned for her passion for mathematics, culinary expertise, and love for literature and crime dramas.
Alongside a decade-long marriage to her beloved husband, she envisions a future homestead where she can cultivate a sustainable lifestyle in harmony with nature.
With an extensive background in business administration and marketing, Tasha takes pride in building strong client relationships and thrives on dividing budgets into winning campaign strategies that result in exponential growth for those she represents.
In her family life, Tasha takes her title of “Lolli” very seriously and believes that it is her solemn duty in life to ensure that her granddaughters are thoroughly and completely spoiled, and she makes no apologies for it. She also owns a chubby Beagle named Scout who has a terrible snoring problem.
With a comprehensive background spanning various advertising mediums including print, radio, television, and digital platforms, Paul is a seasoned expert in sales and marketing. Bringing extensive experience to the table, he excels in every aspect of the marketing process, from the initial client meeting to review of analytics. Known for coordinating digital marketing campaigns for a diverse clientele, Paul is dedicated to driving results and exceeding expectations. And admits to watching Gas Station TV Videos while filling up.
Outside of work, he enjoys live music, hiking, yoga, paddleboarding and college football.
With an extensive agency and media sales background, Megan brings a unique perspective to her clients‘ digital marketing strategy, driving both demand and growth.
Her passions (outside of selling digital media, of course) include spending time with her family and dog, traveling anywhere with a beach or snow, and testing out new recipes in the kitchen.
Jake Grieco is a dedicated professional with a passion for digital marketing and business development. His background equips him with diverse marketing strategies honed across B2C, B2B, and non-profit landscapes.
You will often find Jake golfing, where he can disconnect and recharge. He’s always eager to learn new things, develop new skills, and work alongside others who share his vision of making a positive difference in the world.
Vanessa Baisas is a Kentucky native with a passion for storytelling and its impact on engaging audiences across digital platforms.
Meeting new people over a glass of Kentucky’s finest beverage is her cherished pastime. When not enjoying Marvel movies, the melodies of her vinyl collection or cheering on favorite teams, you can find Vanessa spending quality time with her furry companions – Bonzo (her dog) and Hades (her cat). Let us cheers to celebrate the harmonies of life, the thrill of competition, and the warmth of genuine companionship!
With a background in Visual Communications, Kiersten is well-rounded in all things advertising and graphic design. She thrives at discovering creative solutions that bridge the gap between visual interest and information. Her goal is to always use these skills to bring a positive impact to her team.
Away from the desk, you can often find her working on passion projects, drawing, singing (off-key) or reading really long fantasy books.
Kari is a recent college graduate from Augustana University and could not be more thrilled to be in a position that allows her to do what she loves most: connecting with people! Raised in the digital age, Kari developed a love for social media and approaches all things with a modern view and fresh perspective.
While she is not working, Kari loves exploring/traveling new places, trying new foods, surrounding herself with friends, and being outdoors!
With a background in Electronic Media and Broadcast Journalism, Kenzie brings vibrant energy and a passion for helping others. She excels at maximizing resources through targeted strategies, reaching audiences effectively, and helping you tell your story—all while treating everyone like an old friend to break down barriers and foster positive change.
Kenzie enjoys exploring new foods, spending time by the water, and diving into human history and psychology. With the help of her boyfriend Ole, she’s on her way to becoming fluent in Norwegian. She lives by the mantra, “Be the change that you would like to see in the world!”
