Do's and Don'ts of Display Ads

The Do’s and Don’ts of Display Advertising: Your Guide to Success

By Vanessa Baisas

Display advertising is a fantastic way to grab attention and get your brand in front of the right people. However, just running ads isn’t enough – you’ve got to do it right to see real results. To help you get the most out of your campaigns, here are some essential do’s and don’ts for creating effective display ads.

The Do’s of Display Advertising

  1. Do Use Eye-Catching Visuals

Your ad needs to stand out in a sea of content. Use crisp, high-quality images that align with your brand and immediately grab attention.

  1. Do Make Sure Your Ads Look Great on Mobile

More people browse the web on their phones than ever before, so your ads need to look just as good on a small screen as they do on a desktop. Always test for mobile-friendliness!

  1. Do Include a Clear Call-to-Action (CTA)

Tell people exactly what you want them to do—whether it’s “Learn More,” “Shop Now,” or “Sign Up.” A strong CTA can make all the difference.

  1. Do Test Different Versions of Your Ads

A/B testing is a game-changer. Try out different headlines, images, and CTAs to see what works best with your audience. Keep tweaking until you find the perfect mix.

  1. Do Use Targeting and Retargeting

Make sure your ads reach the right people. Target your ideal audience and use retargeting to bring back visitors who have already shown interest in your brand.

The Don’ts of Display Advertising

  1. Don’t Overload Your Ad with Text

Display ads are meant to be visually engaging. Overloading them with text can clutter your ad and turn people away. Keep your message short and sweet.

  1. Don’t Ignore Load Times

Slow-loading ads are frustrating and can lead to lower engagement. Optimize your ad files so your ads load quickly on all platforms.

  1. Don’t Stick to Just One Ad Format

Using as single ad format limits your reach, so mix it up! Try different sizes, placements, and even interactive elements to keep things fresh and maximize visibility.

  1. Don’t Forget About Brand Consistency

Your ads should feel like an extension of your brand. Use consistent colors, fonts, and messaging to build trust and recognition.

  1. Don’t Ignore Performance Metrics

Track how your ads are doing! Always monitor click-through rates, impressions, and conversions to see what’s working and what’s not. The more you analyze, the better your return on investment.

Final Thoughts

When done right, display advertising can be a game-changer for your brand. Focus on creating engaging, well-targeted ads that provide value to your audience. Keep testing, optimizing, and refining your strategy, and you’ll be on the path to success!

Need a little extra help with your display ad strategy? Let’s chat!

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Meet The Author

Vanessa baisas

Account Executive

Vanessa Baisas is a Kentucky native with a passion for storytelling and its impact on engaging audiences across digital platforms.

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