Everyone has heard the term “first impressions matter.” The way we speak, dress and present ourselves to others creates a lasting impact. According to Psychology Today, it takes approximately seven seconds to create a first impression. A first impression determines whether another person walks away with a negative or positive assessment of our character.
We interact with brands in the same way.
Whether your brand lives on the shelf or the internet, it makes thousands of first impressions every day. This is where branding can make or break you. Your brand could look uniform, be concise and elicit trust with customers. Or it could look cheap and even make your customers question your legitimacy. This is why understanding how you want your business to appear across different platforms, or “brand identity,” is so important. A clear brand identity can set your business up for long-term success.
Logos, color palettes, typography and messaging may come across as trivial parts of a business. However, these elements are key to showing character. Let’s look at two examples:
