Kentucky tourist village achieves over 1,000 visits
Objective
Berea Tourism is an Artisan Village located in the beautiful hills of Berea, Kentucky.
They wanted to attract more in-person visitors for their events where handmade art, jewelry, fabric, pottery, glass and more would be displayed and sold.
Industry
Tourism
Solutions
Device ID Display
Strategy
Over the course of this campaign, the Device ID Display initiative was effectively split into three important categories: Arts, Dining and Outdoor. Our aim was to appeal to a wide variety of audiences to show off what Berea had to offer.
Duration
1 month
Results
What was the impact?
This campaign demonstrated success through consistent engagement and strategic optimizations, positioning as a solid foundation for future efforts.
Results
Let's take a closer look
Arts Display Campaign
Delivered 131,273 impressions
176 clicks
0.13% CTR
Produced 795 visits
Dining Display Campaign
Delivered 145,417 impressions
228 clicks
0.16% CTR
Produced 127 visits
Outdoor Display Campaign
Delivered 131,648 impressions
238 clicks
0.18% CTR
Produced 100 visits
Optimizations
Domain optimizations were implemented to block underperforming domains.
Dayparting was added from 4 PM to 11 AM to further improve engagement during high-performing hours.